Emily De Sousa, a content creator and scientist, and Bri Dwyer, a creative director and production company owner, are proud to announce the launch of InnaSea Media. This innovative company offers tailored strategic oversight crafted explicitly for the seafood industry. With a focus on creative storytelling and digital communications, InnaSea Media is set to revolutionize how the seafood industry is perceived.

InnaSea Media is on a mission to be the global leader in transforming perceptions of seafood, inspiring a new generation of seafood enthusiasts, and driving positive change within the industry. As a women-led agency with extensive expertise in fisheries and aquaculture, InnaSea Media is dedicated to amplifying the voices of individuals working on the water while cultivating a deep appreciation for seafood across diverse global audiences.

“It’s time to infuse industry marketing efforts with youthful innovation,” says Dwyer. “We need to find our footing in the digital media landscape or risk becoming irrelevant.”

Whereas other foods and proteins - for example, eggs, dairy, beef, avocados, and alcohol - all have dedicated marketing boards and media agencies, seafood lacks a united voice. And precisely one that can reach a younger audience, which the industry has been calling for for a long time.

The company will offer services including brand development, strategic planning and partner cultivation, social media, visual production, and content creation. Most notably, InnaSea Media has pioneered an influencer marketing program exclusively for the seafood industry. 

The InnaSea Influencer Marketing program offers influencer campaign development, creative direction, partner negotiations, influencer management, and training through a network of trained and vetted influencers who are skilled in articulating the unique value of seafood brands. Through strategic training sessions, InnaSea Media equips influencers with the knowledge and expertise to effectively communicate client messaging, ensuring maximum return on investment (ROI) for clients.

What sets InnaSea Media apart is its unique blend of talents and backgrounds. With Dwyer's rich experience in visual production and De Sousa's proficiency in digital marketing and strategy, paired with their shared decades of first-hand experience in fisheries and aquaculture, the company offers a one-of-a-kind solution for the seafood industry. This media agency possesses an intimate understanding of the complexities and nuances of the seafood niche.

From the early morning wheel watches to feeding fish on the farm, De Sousa and Dwyer both have intimate experience in the intricacies of seafood culture. The co-founders emphasize the importance of their time spent with fishermen and farmers as a keystone for the company's foundation.

"Our vision for InnaSea Media is rooted in our personal experiences and deep connections to the seafood industry," says De Sousa. "We are passionate about telling authentic seafood stories because these stories are not just narratives to us – they are also our own lived experiences."

Dwyer brings a unique perspective derived from her experience in a fishing family engaged in Alaska fisheries. Meanwhile, De Sousa's extensive background as a fisheries scientist, having explored various fisheries and aquaculture sites globally over the past five years, adds an unmatched expertise in the industry. Their diverse backgrounds and experiences highlight the interconnectedness of wild and farmed seafood and emphasize the need for stakeholder cooperation to ensure a thriving and resilient seafood industry for future generations.

InnaSea Media has opened five exclusive client spots for the remainder of Q2 to work with seafood businesses interested in personalized, premium service. To inquire about becoming a client, please contact InnaSea Media.

For more information about InnaSea Media and its creative solutions for seafood businesses, please visit www.innaseamedia.com. InnaSea Media will make its official company debut at Seafood Expo Global from April 23 to 25.