If you eat seafood, you could be unknowingly consuming an endangered species without realizing it due to fish mislabelling. Mislabelling is a worldwide issue, and it occurs when the species of fish you think you're buying is not the one you actually receive.

Tracing fish from capture to table is logistically complex, as fish products often pass through multiple countries. Along the way, products can be misidentified as another species or intentionally renamed to make more profit.

For instance, a cheap fish like tilapia may be given the name of a more expensive fish, like red snapper, or an endangered species might be passed off as a better-faring alternative.

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