In 1979, Pete Knutson and Hing Lau Ng bought a 1959 wooden gillnetter built on the Fraser River in New Westminster, Canada. They would later name the boat Loki, after the Norse god of mischief.
“Loki is pretty central in terms of surviving,” Knutson, the founder of Loki Fish Company, said. “He always survived between man and god. And Loki was the inventor of the fishing net, and he would also shapeshift. When the gods would try to punish him, he would turn into a salmon and escape.”