At Patagonia’s core, creating a durable, long-lasting product has been the goal from the very beginning. If you’ve owned one, you’re likely aware of that. The clothing company is venturing into foul weather gear, tailoring it to commercial fishermen and farmers who brave some of the gnarliest day-to-day routines. “Alaskan fishing crews gave us feedback. We listened. Our slickers are built to outlast many seasons of getting it done in the harshest, muckiest, saltiest conditions,” the company’s…

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Ben Hayden grew up in the shipyards of northern Massachusetts.  His passion for storytelling came about on a freelance film that highlighted businesses, farmers, and fishermen while sailing up the coast of Maine. He can be reached at bhayden@divcom.com.

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