Wanchese Fish Company, part of the Cooke family of companies, has appointed Jack Crouch as its national sales manager. Crouch brings more than a decade of experience in seafood processing, distribution, and supply chain.
“We’re excited to have Jack join our team and we’re confident that his experience will be instrumental in driving our national sales strategy, particularly in the Patagonian scallop, crab, and shrimp markets," said Ross Butler, CEO of the Wanchese Fish Company.
Prior to joining Wanchese, Mr. Crouch held roles with the Marine Stewardship Council (MSC) and the U.S. Fish and Wildlife Service. He was also the founder of an award-winning wholesale seafood distribution company.
"I am thrilled to be part of a family company that is committed to quality, sustainability, and state-of-the-art processing,” Crouch said in a statement from the company. “My goal is to contribute to their continued success by expanding market uptake of their signature Patagonian scallops and southern king crab products in North America."
Part of Crouch’s focus will be on building sales capacity for Wanchese’s scallop offerings, the company says.
“The demand for our unique wild caught, MSC Certified, fresh or frozen-at-sea scallops is increasing, and with Jack’s leadership we look forward to expanding access to these products across North America,” says Butler.
Crouch will be meeting customers at the Cooke booth #1133/#1143 during Seafood Expo North America taking place at the Boston Convention and Exhibition Centre from March 10-12, 2024.
