SEATTLE, Wash.— Deliberate storytelling around the real-ness of Surimi Seafood, and embracing the name, which is associated with higher perception, is critical to moving the needle and driving demand around the world, say data experts and industry speakers at the sixth Annual Meeting hosted by the Association of Genuine Alaska Pollock Producers (GAPP) today.
October 28, 2024
Alaska pollock industry striving to ‘Make Surimi Sexy Again’
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