The Alaska Seafood Marketing Institute has selected Jeremy Woodrow as its new executive director, the organization announced Monday.

Woodrow has served as ASMI’s interim executive director since December 2018, and as communications director since 2017.

“The ASMI board is proud to have a life-long Alaskan with close ties to Alaska fishing industry lead Alaska seafood’s global marketing efforts. The Alaska Seafood brand is as strong as ever and we are confident that Jeremy’s leadership will advance the direction and mission of the agency,” said Jack Schultheis, chairman of the ASMI board of directors.

As executive director, Woodrow will administer all ASMI programs and operations out of its global headquarters, located in Juneau.

“I’m grateful for this opportunity to serve the Alaska seafood industry and the state of Alaska in a new capacity,” said Woodrow, “I truly believe in ASMI’s mission to grow the economic value of Alaska’s seafood resource. I look forward to working closer with the ASMI board and the seafood industry to achieve our mission on the behalf of Alaskans.”

Born and raised in Juneau in a commercial fishing family, Woodrow first worked with ASMI as a Communications Program intern, then as a staff member of the PR agency Schiedermayer & Associates Alaska, which contracted with ASMI.

Woodrow also worked for the Alaska Department of Transportation and Public Facilities as its communications officer.

Woodrow holds bachelor’s degrees in public relations and advertising from Northern Arizona University.

Woodrow replaces former ASMI Executive Director Alexa Tonkovich, who left ASMI in December 2018 to pursue a master’s in international business.